Press release
52KB
maggio 11, 2017 - Ford
Ford's sporty cars winning over younger, more affluent buyers, even as consumers shift to suvs
Comunicato Stampa disponibile solo in lingua originale.
- Buyers of Ford’s sporty Fiesta ST, Focus ST, Focus RS and Fusion Sport models are three to 10 years younger than buyers of non-performance variants of these vehicles; younger customers give
- Buyers of Ford’s sporty Fiesta ST, Focus ST, Focus RS and Fusion Sport models are three to 10 years younger than buyers of non-performance variants of these vehicles; younger customers give automakers a better chance of winning over repeat buyers
- These younger, performance-hungry customers are also more affluent; the annual income of Fiesta ST and Focus ST customers is approximately 70 percent higher than that of regular Focus and Fiesta variants
- Ford’s sporty car sales jumped 45 percent for the first quarter of 2017, bucking the trend of the overall U.S. industry that is seeing consumers shift from cars to SUVs
More information on the press release
17 FOCU RS 5Dr 34FrntDrvr mj
2787x1824, 1MB
17 FRD FCS 200012 ST
5760x3840, 18MB
17FiestaST 05 HR
5400x3600, 4MB
17FusionSport 36 HR
5616x3744, 3MB
fords-sport-cars
8333x3590, 2MB
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