Press release
106KB
ottobre 05, 2016 - Bentley
Bentley opens new Luxury Personalisation Studio in Westfield London
Comunicato Stampa disponibile solo in lingua originale.
Bentley expands presence in #uk capital, with new boutique studio
An interactive brand experience, with focus on personalisation
Bentley Inspirator assesses and recommends personal preferences
Bentley vehicles and branded goods available to browse
(Crewe, 5 October 2016) Bentley today announces the opening of a new luxury personalisation studio in Westfield #london, one of the capital’s premier shopping destinations.
Bentley Studio #london is located in The Village, Westfield’s home to leading fashion designers and luxury brands, and offers #bentley customers and fans alike a glimpse behind the walls of the British luxury car brand’s iconic factory in Crewe, Cheshire.
Visitors will be immersed in seasonal displays to highlight Bentley’s renowned craftsmanship. Traditional materials such as wood and leather sit alongside cutting-edge facial recoginition technology to help customers specify their perfect car, illustrating the breadth of customisation options available.
Sarah Simpson, Regional Director #uk, comments: “Configuring a #bentley is an intensely personal experience; like fine tailoring and couture fashion, it is a reflection of your personality and taste, so a location next to other luxury brands in the Westfield Village is a natural fit for the #bentley brand.
“Bentley Studio #london is an immersive and highly-interactive brand experience, bringing the craftsmanship of our factory in Crewe and vast array of options available to a new luxury consumer group.”
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