settembre 22, 2016 - Ram

Ram Truck Brand Makes International Debut at 66th IAA Commercial Vehicles Exhibition in Hannover

Comunicato Stampa disponibile solo in lingua originale. 

  • Ram Truck’s first-ever appearance at world premier commercial vehicle show
  • Brand gears up for expansion into markets for commercial vehicles outside North America
  • Display at #hannover features ‘upfitted’ #ram #1500 Quad Cab Sport
  • Modified #ram includes popular liquid petroleum gas (LPG) system and Mopar accessories
September 21, 2016 , Auburn Hills, Mich. - The #ram #truck brand will host its first-ever display at theIAA Commercial Vehicles Exhibition, the world’s leading trade fair for mobility, transportation and logistics for commercial vehicles. The #event, scheduled for September 21-29 in #hannover, Germany, marks the brand’s debut in the international arena as it gears up for an expanded presence in markets for commercial vehicles outside of North America. 

“We are very excited to introduce the #ram #truck brand to a global commercial vehicle audience at #hannover,” said Bob Hegbloom, Head of #ram #truck Brand International, FCA US LLC. “This is the premier show in the world for the commercial segment and is the perfect entry point for #ram #truck to expand its reach to new markets.”  

The inaugural display will feature a #ram #1500 Quad Cab Sport with a 5.7-liter HEMI® gasoline engine and an eight-speed automatic transmission. The Bright White #ram has been adapted for use with liquid petroleum gas (LPG), a popular option in Europe, which delivers increased fuel economy and extended-range driving capabilities. The system allows the driver to switch between LPG and gasoline.

The “work and play” duality and versatility of the #ram is further enhanced with commercial-appropriate European-homologated Mopar accessories, including black side steps and a black heavy-duty toolbox.

A mounted and European-homologated tow hook helps provide towing capacity needed to get the job done. Additional options include leather-trimmed bucket seats, folding flat load floor storage, 3.92 rear axle ratio and anti-spin differential rear axle. On the exterior, the #truck displays a sport performance hood and a black under rail box bedliner.

“We are using this important show to gather customer and media feedback, and to let them know that the #ram #truck brand is expanding to markets for commercial vehicles outside of North America,” said Hegbloom. “This is just the beginning and we’ll continue to unfold the #ram #truck brand plan on a regional basis.” 

At the time being, #ram #truck vehicles will be distributed in EMEA Region by [AK Leasing GmbH and Auto Export Corporation], our official importers/partners.
For more information about the #ram #truck portfolio, please visit www.ramtrucks.com.
 
About #ram #truck Brand
Since its launch as a stand-alone division in 2009, the #ram #truck brand has steadily emerged as an industry leader with America’s longest-lasting line of pickups.
 
Creating a distinct identity for #ram trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a #ram #1500 day-in and day-out, a hard-working #ram 3500 Heavy Duty owner or a business that depends on its #ram ProMaster commercial van every day for deliveries, #ram has the #truck market covered.
 
In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. #ram #truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.
 
Ram continues to beat the competition in the most sought-after titles:
  • Longest-lasting line of pickups
  • Best-in-class fuel economy and longest range with exclusive EcoDiesel – 29 mpg and 754 miles with #ram 1500
  • Best-in-class towing capability – 31,210 pounds with #ram 3500
  • Best-in-class payload – 7,390 pounds with #ram 3500
  • Best-in-class torque – 900 lb.-ft. with #ram 3500 Cummins Turbo Diesel 

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. #ram trucks are designed to deliver a total package.

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