New PR Team at Cadillac Europe

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• RENE KREIS NEW HEAD OF PUBLIC RELATIONS
• GORDON MUELLER NEW PR MANAGER

Effective September 1, #renekreis has been named Head of Public Relations, #cadillac & Chevrolet Performance Cars Europe, reporting to Florian Spinoly, Director Marketing, Product & Public Relations. #gordonmueller will assume the role of Public Relations Manager reporting to Kreis.

Kreis (57) has held various leading international PR positions at GM during more than two decades and is rejoining #cadillac from Infiniti Europe.

“We are very pleased to welcome Rene back to the European #cadillac team. As a seasoned PR professional he will be reassuming the leadership in #cadillac Europe’s PR and communications activities”, said Florian Spinoly. “He brings with him a wealth of experience from his previous PR assignments in Europe and overseas. The second new PR team member, #gordonmueller (30), is joining us from Samsung where he was in charge of the press office in Switzerland. Gordon will be instrumental in primarily taking our lifestyle media initiatives to the next level.”

“With #cadillac just launching the brand new XT5 premium crossover and CT6 full-size premium sedan, Gordon and I are joining #cadillac Europe at a crucial point in time,” emphasized Kreis. “Cadillac is continuously expanding its portfolio of premium cars, crossovers, and SUV’s and successfully broadening its footprint. We look very much forward to supporting this growth strategy and to being the central contacts for all media across Europe.”

Before rejoining #cadillac, Kreis has held various leading PR positions at GM in Europe and Asia Pacific and most recently at Infiniti Europe. He began working for GM in 1993 at their European headquarters in Zurich assuming roles in #corporate and product communications. From 2000 through 2007 he served in various PR assignments in Singapore, Seoul and Shanghai. In 2008 and 2009 he was in charge of the Opel brand and product communications in Ruesselsheim before returning to Zurich to become the spokesperson for Chevrolet in Austria and Switzerland and from 2012 to 2015 for #cadillac Europe.

“I am very excited to join the #cadillac Europe team in the Public Relations field” said #gordonmueller. “The #cadillac brand is in the midst of a global renaissance. This is offering tremendous communications opportunities which we are eager to leverage.”

Previously Mueller has been press officer and spokesperson of Samsung Electronics in Switzerland and has managed PR initiatives at the PR agency Brand Affairs for clients in several business and lifestyle sectors such as Harley-Davidson, Nissan, and Starbucks. Furthermore, he has been gaining experience as an editorial freelancer for a Swiss pop culture magazine, as a radio host, and as an assistant news editor for Swiss Television.