Press release
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luglio 30, 2016 - Adidas
adidas Launches Chelsea Film as part of First Never Follows Film Series
Comunicato Stampa disponibile solo in lingua originale.
Herzogenaurach, 29th July 2016 – #adidas has today launched a new #film starring #diegocosta, #oscar, #nemanjamatic, #garycahill, #kenedy and #rubenloftuscheek of Chelsea, as part of its First Never Follows #film series ahead of the new #premierleague season.The series – featuring bespoke films of some of the biggest clubs, players and managers in the world - provides a defiant response from a series of star players to the feverous gossip, debate and hype that surrounds each club in the build-up to the start of the 2016/17 season.
The #film features an angry London taxi driver who, upon seeing Costa on his way to training, unreservedly shares his opinion and criticism of the club and its players in a manner typical of rival fans in pre-season. The #film then cuts to the players working hard to prepare themselves for the 2016/17 season with a series of skills and training drills, effectively dispelling all of his criticism and misplaced views.
The #film launches the new Chelsea third kit - an all-white strip featuring a large embossed lion on the sleeve. It includes the classic #adidas three stripes on the side panels in Chelsea blue, two different coloured crests, and a tailored “Chelsea FC“ collar tape.
Costa, #oscar, Matic, Cahill and Loftus-Cheek also wear the new Speed of Light boots in the #film – the ACE 16+ #purecontrol in Solar Yellow and X16+ PURECHAOS in Solar Red which will be worn on pitch for the start of the 2016/17 season.
To view the #film, visit: https://youtu.be/FhLRnlQAD2c For further information please visit #adidas.com/football or go to facebook.com/adidasfootball or follow @adidasfootball on twitter to join the conversation.
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