giugno 16, 2016 - Jeep

The Jeep® brand reveals exclusive Renegade ‘Hell’s Revenge’ show car by Garage Italia Customs

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  • The unique 'Hell's Revenge' show car by #garageitaliacustoms (GIC) is making its debut at the Harley-Davidson® 25th European H.O.G. Rally on June 16-19 in Portoroz, Slovenia.
  • Based on the #renegade model, the Hell's Revenge enhances the values of passion, freedom and adventure shared by the Jeep® and the Harley-Davidson® brands.

The Jeep® brand is the main sponsor at the 25th anniversary of the iconic Harley-Davidson® event held in Portoroz, Slovenia from today to June 19th. Free and open to all riders and with an expected attendance of thousands of Harley-Davidson riders, enthusiasts and friends, the event is an unmissable highlight on the Harley-Davidson®calendar. For the occasion, the #jeep brand - that is partnering with Harley-Davidson for the third year running and offering branded hospitality and test drives at each of its EMEA based events - will be debuting the unique #jeep #renegade Hell's Revenge show car created by #garageitaliacustoms (GIC).

Based on the #renegade model, the Hell's Revenge is a tribute to Harley owners and to all bikers who share the same values and lifestyle and confirms the strong affinities between the two brands.

The Hell's Revenge also represents a further step in the collaboration between the #jeep brand and #garageitaliacustoms, which started last year with the two #renegade show cars customized by GIC for the Montreux Jazz Festival.
Having devised various concepts, the #design Centre of the Lapo Elkann creative hub identified flames as the key element of the personalization to represent passion, a main value in both the Harley and #jeep worlds.
Moving from the virtual to the real world, four layers of a matte paint base and fluorescent flames were applied on the vehicle's body, protected by a special transparent layer for fluo paint. The intense colour of the new livery has an immediate impact and recalls the particular airbrushing technique used on motorcycle tanks. Flames can also be found on the interior, thanks to the special painting of the dashboard. The seats, on the other hand, boast Foglizzo Nappa leather and black denim.

The Hell's Revenge is a #renegade which has been personalized in every detail to follow the tastes of fans of the custom-made. To ensure the capability of tackling and overcoming any obstacle, the show car features special technical equipment including a personalized skid plate, a suspension lift kit and special alloy rims combined with modified BF Goodrich tyres. Completing the unique look of the Hell's Revenge are two LED spotlights on the windscreen, fitted with specific supports purposely created by the expert craftsmen at #garageitaliacustoms.

To further highlight the affinity between the #jeep and Harley-Davidson worlds, on Saturday the Hell's Revenge show car will open the spectacular parade of bikes that is hallmark of each Harley-Davidson rally as also the most exciting moment of the Portoroz program.


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