Annie’s launching organic cereals

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Annie’s is launching a line of three USDA certified organic cereal varieties, including Berry Bunnies, Cocoa Bunnies and Frosted Oat Flakes. Each new variety features whole grain oats as the first ingredient and contains only eight grams of sugar per serving. As with all Annie’s products, the cereals are made without artificial flavors, synthetic colors, preservatives and high fructose corn syrup. Jeff Harmening, executive vice president and chief operating officer for U.S. Retail, revealed the news this morning at the Consumer Analyst Group of New York conference in Boca Raton, Florida. The new cereals will begin appearing in natural channel retailers in April and available nationwide this summer. We’ve got a sneak peek at all three.

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