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Macy’s has partnered with AwesomenessTV to debut IN AWE OF YOU, a
lifestyle brand aimed at the Gen Z ingénue. The line features coquettish dresses, trendy clutches and other
whimsical accessories such as nail decals, mobile chargers and temporary tattoos. Hitting stores in February, the
IN AWE OF YOU range will ensure the junior girl looks and feels her best for all of the important social occasions
in her life this spring. IN AWE OF YOU will be showcased in “Closet Wars,” a new series starring YouTube
sensations Vanessa and Veronica Merrell on the AwesomenessTV YouTube channel, debuting today.
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