gennaio 27, 2016 - Lzf

Telling Tales: Illuminated stories by LZF

Comunicato Stampa disponibile solo in lingua originale.

Telling Tales (a collection of illuminated stories), is the name of LZF's communication campaign for 2016. Mariví Calvo created the campaign based on three ideas that would make this catalogue different from previous ones: the images were to be set at night, providing an opportunity to showcase the lamps when lit; the focus was to shift from spaces themselves to the human beings that inhabit them; and the catalogue was to move away from traditional formats and to be a work of artistic creation.

The initial references were to the works of the painter Edward Hopper and the film Rear Window by Hitchcock. We wanted to recreate the colours of film and photography from that period, and the idea that each photograph would evoke a story line coming from the past and moving forward into the future.

- Fotogallery (8)