Starting with the ‘Super Ape Star’ in 2003, for two decades, #adidas and BAPE® have made their mark in culture with a series of instantly recognizable collaborations. Now, coinciding with the Japanese...
FILA was once again in the international spotlight this past weekend at the #kbfinancialgroupisuworldshorttrackspeedskatingchampionships, held at the Mok-dong Ice Rink in #seoul. FILA-sponsored athlet...
Northwave unveils a new shoe designed to celebrate its partnership with the Epic Series, the world's premier MTB stage race series. Capable of sustaining performance and comfort over long distances, t...
Today #adidas proudly launches the #adidasfootballxparley Boot Pack – the first ever to be made in part with Parley Ocean Plastic, re-imagined plastic waste, intercepted on remote islands, beaches, co...
Driven by adidas’ commitment to the #sport of training, Spring Summer 23 sees the brand join forces with RHEON™’s new era of material performance, developed by leading innovators at RHEON™ Labs, to in...
Earlier this year #adidas and #yohjiyamamoto introduced the world to the brand’s new pinnacle expression: Y-3 Atelier. Spotlighting an approach to production driven by craftsmanship, skill, and un...
With four in 10 (43%) women starting hiking during the pandemic, #adidasterrex is driven to develop products that are specifically designed for this growing community. The latest step on this journey ...
FILA and #alessandrachillemi have signed a new sponsorship agreement that will accumulate in the breakdancer’s debut at the Paris Olympics in 2024 – the first time breakdancing will be included on the...
Built to serve the discerning athlete on and off the court, James Harden’s seventh signature model sports a lower profile and dynamic colorwaysToday, #adidas and #jamesharden announce the debut of the...
adidas x #badbunny returns with a new collaboration that is written in the stars. Inspired by astrology, constellations and signs, #badbunny and #adidas launch a new silhouette that invites us to imme...
adidas premiers a ground-breaking material innovation: Light BOOST, resulting in a 30% lighter BOOST material when compared to previous Ultraboost iterations Designed to provide ultimate cushioning, ...
Major League Soccer and adidas announced today a multi-year extension of their partnership. Under the multi-faceted agreement, adidas will continue as the official supplier for the League, its clubs a...
Today #reebok announces its latest inline collection, ‘Extras’, featuring platform versions of its beloved Club C and Classic Leather models.The Reebok ‘Extras’ collection was designed for those who a...
The SS23 Collection brings an update to the Road cycling range – and includes the introduction of the Road Cycling Shoe 2.0Featuring material technologies including AEROREADY and WIND.RDY fabrics, alo...
Automobili #Lamborghini and Tod’s announce the #partnership of luxury leather goods, shoes, apparel and accessories.The two Italian brands’ exclusive collaboration celebrates Italian craftmanship and ...
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