The past weekend, #paris hosted the annual international basketball #competition Quai 54 #worldstreetballchampionship. The tournament fuels and celebrates all aspects of basketball culture by inspirin...
AIR #jordan V: FIVE FOR FALLInspired by Michael Jordan’s high flying dunks, the #airjordan line is deeply rooted in the idea of flight. First it was spelled out on the #airjordan IV tongue, and then i...
“Why not?” That’s the mindset Jordan Brand family member Russell Westbrook uses to approach every game. From his pregame dancing to late-game heroics, that fearless sense of confidence is what led to ...
Alongside iconic style and game changing performance, training has and always will remain an essential part of #jordan Brand’s DNA. Inspired by Michael Jordan’s infamous “breakfast club” workouts, #jo...
The #jordansuperfly2017 featuring #nikereact is the ultimate tool for the versatile basketball player and their requirement of balanced footwork.“Every basketball player relies on footwork. Our shoes ...
This fall, #jordanbrand reimagines, recreates and reintroduces the Air Jordan I, II, VIII, XI and XIII. Each was originally introduced as an oncourt silhouette, but soon took on a life off the court....
When #michaeljordan signed his first professional contract it came with a unique clause allowing participation in competitive off-season pickup games. Specifically, this clause allowed for Jordan’s “L...
Influenced by Michael Jordan's iconic style on and off the court, the next generation of #jordan apparel features versatile silhouettes that highilight intersection of innovation and style. Rooted in ...
The Air Jordan I changed the game forever. Given its success, design for its successor could easily have just drafted of its iconic silhouette. However, the Air Jordan II zagged — instead of looking i...
Jordan Brand’s first European store, #jordanbastille, is a pinnacle retail experience that celebrates the performance, style and soul of the brand. It is located at 12 rue du Faubourg Saint Antoine, i...
As the #nba season tips off, #nike Inc. athletes take the court in #nike Basketball’s "Battle Grey" shoes. LeBron James and Kyrie Irving wore the #soldier10 and #kyrie2, each adorned with special gold...
Chris Paul’s #jordanbrand signature line has always incorporated two consistant inspiration points: premium performance innovation and ties to Paul’s family.Fittingly, the 10th iteration of the line, ...
The #airjordan #xxxichicago reflects on the energy of Michael Jordan’s adopted town — a city that defined a generation of basketball culture.“Michael was the third pick in the draft, so he came in wit...
Tomorrow, #jordanbrand will release its second signature off-court shoe with an athlete who takes #fashion personally, Russell Westbrook.“Fashion is a passion I’ll continue pursuing once I’m done play...
Connecting distinct elements of #jordanbrand and #ovo style, the second installment of Jordan Brand’s ongoing collaboration with Drake's #ovo brand features a full range of footwear, apparel and acces...
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