On January 21, #nike will officially open its largest basketball-focused door in China, the #nike & Jordan Basketball Experience Store: a two-story, 6,550-square-foot retail experience in Beijing’...
In celebration of #martinlutherkingjr, and the principles of equality and service that he stood for, many #nike and #jordanbrand athletes play today in solidarity in special all-black PEs. Nike Basket...
Roy Williams’ celebrated his 800th career win last night with a victory over Syracuse. To celebrate the occassion, #jordanbrand gifted the University of North Carolina head men’s basketball coach with...
Nike, Inc.’s #jordanbrand and the #argentinebasketballfederation (CABB) have announced a new #partnership that will see #jordanbrand become the official athletic apparel sponsor for all Argentine nati...
This year, #jordanbrand celebrates the 20th anniversary of entering the Chinese market by kicking off a new chapter of the “Commit to Win” campaign and opening two new Jordan-only stores in Chengdu an...
Throughout spring 2017, #jordanbrand will celebrate its heritage by introducing a series of collections paying homage to the brand’s legacy of pushing the boundaries of style both on and off the court...
On Dec. 25, #jordanbrand is celebrating the Christmas Day tradition of marquee professional basketball match-ups and standout style with a line of player exclusive performance shoes inspired by the cl...
When the #airjordanxvi originally released in 2001, Michael Jordan was already in the middle of his second retirement. The #airjordanxvi, designed by Wilson Smith with a bit of guidance from Tinker Ha...
Today, #jordanbrand honors the 20th anniversary of #spacejam with the launch of DEFY, a 90-second spot imagining a new take on the classic story to inspire a new generation to defy expectations.The #f...
Jordan Brand’s first European store, #jordanbastille, is a pinnacle retail experience that celebrates the performance, style and soul of the brand. It is located at 12 rue du Faubourg Saint Antoine, i...
In 1988, with the #airjordaniii on his feet, Michael Jordan had one of the greatest seasons in professional basketball history. Check the year’s accolades: All-Star MVP, Slam Dunk Contest title, steal...
In 1996, #spacejam created a pop-culture phenomenon that introduced an entire generation to the intersection of #sport and culture. #jordanbrand will celebrate the 20th anniversary of the iconic #film...
What if the Monstars Came Back?...
Basketball, more so than any other #sport, leaves an imprint on popular culture beyond the court. Since Nike’s entry into basketball — with the Bruin and Blazer in 1972 — the brand’s on-court footwear...
As the #nba season tips off, #nike Inc. athletes take the court in #nike Basketball’s "Battle Grey" shoes. LeBron James and Kyrie Irving wore the #soldier10 and #kyrie2, each adorned with special gold...
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