Eleveit celebrates all the podiums conquered by supported riders in the disciplines of enduro and motocross.Last weekend the third and fourth rounds of the Assoluti d'Italia di Enduro were held in Gra...
FILA was once again in the international spotlight this past weekend at the #kbfinancialgroupisuworldshorttrackspeedskatingchampionships, held at the Mok-dong Ice Rink in #seoul. FILA-sponsored athlet...
Northwave unveils a new shoe designed to celebrate its partnership with the Epic Series, the world's premier MTB stage race series. Capable of sustaining performance and comfort over long distances, t...
Jump on this exclusive opportunity to get selected ski gear, technical backpacks and base layers at 30% off, many of them never before seen on sale. Don't miss out on this limited-time offer, enter th...
Today #adidas proudly launches the #adidasfootballxparley Boot Pack – the first ever to be made in part with Parley Ocean Plastic, re-imagined plastic waste, intercepted on remote islands, beaches, co...
Driven by adidas’ commitment to the #sport of training, Spring Summer 23 sees the brand join forces with RHEON™’s new era of material performance, developed by leading innovators at RHEON™ Labs, to in...
Earlier this year #adidas and #yohjiyamamoto introduced the world to the brand’s new pinnacle expression: Y-3 Atelier. Spotlighting an approach to production driven by craftsmanship, skill, and un...
Following her 87th World Cup victory today in Are, Sweden; Mikaela Shiffrin has cemented her place in history by becoming the most successful alpine skier of all time. Overcoming many hurdles througho...
‘The Ridiculous Run’ calls attention to the issue and highlights the need for male education and allyship● Unveiling the ridiculous realities faced by women runners, the majority surveyed (69%1) had t...
Press release available only in original language. ...
With four in 10 (43%) women starting hiking during the pandemic, #adidasterrex is driven to develop products that are specifically designed for this growing community. The latest step on this journey ...
Mallorca, SpainNew York’s independent cycling brand RUBBER N’ ROAD opens the doors of its first space outside the USA. The pop-up event, taking place in the heart of Mallorca’s capital Palma, showcase...
A colour that weaves together shades of ice, green, fresh water, snow: mint green is one of the most popular shades, even in the most sporty outfits. What better combination than white, to bring out a...
As we know, getting the right position on the saddle plays a key role riding safely and feeling confident enough to tackle any ride. But fewer #people realise that this also depends on another extreme...
Built to serve the discerning athlete on and off the court, James Harden’s seventh signature model sports a lower profile and dynamic colorwaysToday, #adidas and #jamesharden announce the debut of the...
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