Press release
102KB
september 07, 2015 - Maserati
The Maserati Polo Tour in collaboration with La Martina visits the U.S.
The Silver Cup has reached new heights in the polo world; matching the world’s finest players with the Italian luxury automotive marque and its newly designed outerwear
The Silver Cup has reached new heights in the polo world; matching the world’s finest players with the Italian luxury automotive marque and its newly designed outerwear. Equally celebrated for its prestige, horsepower and sporting performance, polo is the perfect complement to the #maserati marque. As this year’s title sponsor, #maserati was the prominent marque on the playing field and among polo’s finest players at the 2015 USPA #maserati Silver Cup tournament.
Maserati kicked off the 2015 edition of its “Maserati Polo Tour” in partnership with international sports and leisure apparel brand La Martina this May at various venues across Europe, where the ‘Made in Italy’ car manufacturer is named title and team sponsor of the world’s most elite polo events.
Once again, the Trident joined forces with La Martina, the official supplier of the #maserati team and polo’s leading authority in sporting attire. To celebrate the world polo tour, the two brands collaborated to introduce a new sports and leisure capsule collection designed by La Martina, exclusively for #maserati which was on full display at this year’s world renowned sporting tournament. The active-wear collection is inspired by the “Polo Player Kit” as well as the players’ quintessential off-field style.
VIPs including actress Natasha Henstridge were on hand, joined by loyal spectators and polo enthusiasts. Alan Thicke also made an appearance Silver Cup weekend to honor the #maserati team and experience the thrill of #maserati in person.
The #maserati Team’s horsepower was on full display with dynamic plays by Steve Kreuger, Jesse Bray, Mike Azarro and Justin Klentner. The action-packed match was held at one of the US’s oldest and most prestigious tournaments, first established in 1974; at the Santa Barbara Polo & Racquet Club. At the conclusion of a thrilling and close match, the Farmers and Merchants Bank Team took home top honors.
Christian Gobber, President & CEO of #maserati North America, Inc. said: “Polo is a unique sport that respects a time honored tradition representing power, passion and performance, a perfect pairing for Maserati. We are proud to partner with #lamartina to outfit the #maserati team in such a prestigious sporting #event that is equally synonymous with our own design ethos; a well-suited match indeed”.
Adrian Simonetti, CEO of La Martina, said: “La Martina is honoured to support this stage of the #maserati polo tour. I’m personally delighted that we have come a long way as global partners in polo and particularly to host this #event in the beautiful surroundings of the Santa Barbara Polo Club. Both #maserati and #lamartina share the true passion and elegance of the sport and the thrill of the horsepower."
At the distinguished #event #maserati showcased an array of its 2015 models including the winning Ghibli sports sedan, flagship Quattroporte model and stylish GranTurismo Coupe and Convertible models.
To keep up to date with all of the thrilling action from the global events, the 2015 tour can be followed onwww.maseratipolo.com, where there will be access to photos, extra content and updates from each leg of the #maserati Polo Tour.
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