Teavana Invites Customers to Celebrate National Iced Tea Day with a Free Beverage

Teavana, a leader in high-quality loose leaf teas and beverages, is celebrating National Iced Tea Day today (June 10) with an invitation to come in to a participating Teavana® store for a free 16- ounce Pineapple Berry Blue iced tea while supplies last. “Tea is on the rise across America, with iced tea now the most consumed beverage at lunch time. In our Starbucks stores where Teavana tea is served; our tea sales rose 15 percent year-over-year mostly due to the popularity of our Teavana shaken iced tea,” said Annie Young-Scrivner, president, Teavana. “We have hundreds of iced tea options, and we welcome customers to join us at Starbucks or Teavana to experience some of the highest-quality and most delicious teas.” According to the Tea Association of the USA, 85 percent of tea consumed in America is iced tea, and loose leaf iced tea is gaining in popularity. Teavana features some of the most unique and flavorful premium loose leaf teas using some of the finest full tea leaves along with ingredients like fruits, flowers and spices. Teavana loose leaf teas are made from some of the finest whole tea leaves and the epicurean blends combine the best of science and artistry to bring out bold and exotic flavors. “High-quality, loose leaf tea allows our customers to truly experience the subtleties and the full flavor of our straight teas and epicurean blends,” said Naoko Tsunoda, tea authority and director of tea development at Teavana. “Whether you’re new to tea or a tea enthusiast, that first sip of delicious, loose leaf iced tea immediately transforms the way one thinks about this refreshing beverage. The delicious, bold, exotic flavors are perfect for celebrating summer with family and friends.” Free Iced Pineapple Berry Blue Tea on National Iced Tea Day Tea lovers can visit participating Teavana stores all day on June 10 to receive a free 16-ounce Pineapple Berry Blue iced tea, no purchase required (one free Pineapple Berry Blue iced tea per customer, while supplies last). With juicy, vibrant berry flavors blended with sweet tangy pineapple, Pineapple Berry Blue is refreshing when served iced, perfect for those warm summer months. “What I love about loose leaf iced tea is the different flavors that you can create. Sometimes I take two or three of our blends and steep them together to uncover a delicious and refreshing treat,” said Tsunoda. “Pineapple Berry Blue is a result of blending Pineapple Kona Pop and Blueberry Bliss Rooibos together.” Inspired by the rich blueberry fruit, Blueberry Bliss uses a South African green rooibos base, as its natural citrus notes complement the sweet berry notes. Pineapple Kona Pop is an herbal blend, inspired by tropical Hawaii with its quality fruit and indigenous flowers. Iced Tea Happy Hour June 11-14 To continue the iced tea celebration, customers can visit participating Teavana stores June 11 – June 14 from 3-6pm local time for 50 percent off a 16-ounce iced tea beverage and learn how easy it is to make iced tea at home (one per customer, while supplies last). Whether enjoying a favorite tea or trying something new, customers are encouraged to share their iced tea discoveries on Twitter and Instagram using #TeavanaTime.