Press release
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may 05, 2015 - Starbucks
New Teavana Oprah Chai Herbal Blend in Starbucks and Teavana Stores
Introducing Teavana Oprah Chai Herbal Blend – a new, naturally caffeine-free blend with chai spices and citrusy effervescence The new caffeine-free Teavana® Oprah Chai Herbal Blend is now available in U.S. and Canada Starbucks stores as a hot brewed tea and packaged loose-leaf tea. The blend offers a naturally caffeine-free option to complement existing Teavana Oprah Chai products like the Teavana Oprah Cinnamon Chai Tea Latte and original Teavana Oprah Chai brewed tea. Teavana Oprah Chai Herbal Blend is also available in Teavana stores as a loose leaf tea and in gift sets, and online at Starbucksstore.com and Teavana.com. Created in partnership with Oprah Winfrey, Teavana® Oprah Chai Herbal Blend offers light body, subtle spice, and layers of herbal flavors – the classic chai spices like cinnamon and ginger present but softened by lemongrass, citrus, and apple. It also offers a hint of basil, which is Oprah’s favorite herb. “This is a very versatile tea. It’s naturally sweet and you can drink it hot or iced. Also, because it is caffeine-free it’s a great way to enjoy chai all day long," said Naoko Tsunoda, Teavana teaologist, who worked with Oprah Winfrey on both Chai blends. Adds Tsunoda, “We started with a handful of blends and then narrowed it down to three – one with mango, one with pomegranate, and one with a hint of basil, and the moment Oprah tried the chai with basil, she loved it.’ ” Since Teavana first collaborated with Oprah to create Teavana® Oprah Chai in spring 2014, sales of Teavana Oprah Chai beverages, loose leaf tea, and gift sets have raised more than $5 million to support youth education in the U.S. and Canada. For more information on these efforts, visit Starbucks.com/oprahchai.
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