Breweries around the world to black out; social media campaign encourages participation.

Carlsberg Group today joins hundreds of millions of people and businesses across the globe to help bring attention to climate change by switching off lights in breweries, offices, billboards, warehouses, garages and other locations across the globe for one hour in support of the Earth Hour initiative. Hour is the world’s largest grassroots environmental event. By taking part in this global campaign, Carlsberg acknowledges its commitment, not only to Earth Hour itself, but also to its overall goals in the fields of sustainable growth and environmental stewardship. Carlsberg recently published its 2014 CSR Report, which details the significant progress made during last year in areas including sustainable packaging, environmental efficiency and responsible drinking. Besides turning lights off around the world, Carlsberg is also launching a social media campaign – “Unplug to Reconnect” – which is a call to action for Carlsberg consumers and the public in general, both to get involved with Earth Hour, and also to take time out from electronic devices and reconnect with friends and family. Along with social media posts aimed at catalysing participation, the Group’s Carlsberg, Tuborg and Somersby Facebook pages will turn black during the hour to highlight the initiative. “Since 2008, Carlsberg facilities around the world have been turning out the lights to support Earth Hour,” says Morten Nielsen, Carlsberg Group Vice President for CSR. “To brew and grow sustainably is one of our company’s key objectives, so it makes perfect sense for our colleagues around the world to join together in making this year’s edition as great a success as possible. I’ll certainly be turning off my lights this evening, and unplugging to reconnect while enjoying a Carlsberg.”