Press release
29KB
march 18, 2015 - Coca Cola
Sprite® Brings Back Popular Flavor Created With LeBron James
NBA superstar and cultural icon LeBron James has proven himself one of the most transcendent figures in sports and entertainment by constantly transforming on and off the court. Introduced in 2014, Sprite 6 Mix by LeBron James, the superstar's limited-edition Sprite flavor also has evolved to feature a new look and name: Sprite LeBron’s Mix. Sprite is a well-established innovator within basketball culture and the lifestyle surrounding it. And, the brand continues to hold this position through its longstanding partnership with James and the return of his fan-favorite flavor. Sprite LeBron's Mix, formulated in collaboration with James, combines the refreshing taste of traditional Sprite with a splash of natural cherry and orange flavors. Eye-catching packaging features a bold red color base with James' initials in the background. Crown iconography and dashes of gold symbolize the superstar's most popular nickname — "King James." “Since Sprite began its relationship with LeBron in 2003, we have worked together with the goal of creating fan experiences no other brand can offer,” said Kimberly Paige, Vice President, Sprite Brands and Flavors, Coca-Cola North America. “Sprite LeBron's Mix is a true reflection of our mutual desire to constantly innovate and connect with fans in authentic and original ways." Sprite LeBron’s Mix is now available in 20-ounce and 2-liter bottles, as well as 16-ounce cans, in convenience retail, value and mass retail locations nationwide. "This collaboration with Sprite was all about showing gratitude to my fans by sharing one of my personal favorites — Sprite with cherry and orange,” said James. "I’m excited to continue my partnership with Sprite and bring it back this year, because sometimes things are even better the second time around."
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