Press release
37KB
january 22, 2015 - Kellogg
Special K® Unveils New Chewy Snack Bars And Brownies For Smart And Delicious Snacking
The holidays are over and starting the New Year off with healthy habits is at the top of most every woman's list. To help her ring in the New Year on a positive note, Kellogg's® is introducing two new delicious 100-calorie or less snacks: Special K® Chewy Snack Bars and Special K® Brownies. Now women can enjoy a tasty snack in a variety of craveable combinations – sweet and salty, fresh and fruity and decadently chocolaty. "We know that women are moving away from dieting and calorie-counting and heading toward a long term, more positive approach for achieving a happy, healthy weight. That's why we are excited to offer the new Special K Chewy Snack Bars and Brownies, which will help them stay focused on their weight wellness journey," said James Sell, senior director of marketing for Kellogg's Wholesome Snacks. "Whether you're in the mood for a wholesome snack or a rich, chocolaty craving, Special K Chewy Snack Bars and Brownies are deliciously satisfying snack options, made with the flavor combinations women are looking for and perfect for any time of day."
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