Press release
33KB
december 10, 2014 - Geneva Motor Show
The Geneva International Motor Show presents its new logo
The Geneva International Motor Show has created a new logo, the first stage in the development of a new worldwide image. The agency Wirz SA in Zurich, specialist in corporate communication and branding, won the competition by proposing a block of text in English that is easy to read and to use.
The Board of the Foundation of the Geneva International Motor Show decided to develop a new corporate identity to present the « trademark » of the Geneva Show in a more global fashion. The competition involved three different communications agencies and the winner is the Wirz Corporate group from Zurich, via their Corporate Communication and Branding branch of the Group Wirz SA. The first step of the project was the choice of a new logo consisting of a block text in English using red and grey colour...
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