Press release
34KB
december 03, 2014 - Ducati
Production of the Ducati Scrambler starts in Bologna
- The first Ducati Scrambler comes off the production line at Borgo Panigale
- Celebrations with plant employees to greet the new Ducati Scrambler brand bike
- The two stars of the Ducati Scrambler ad campaign selected from among Ducati employees
The legendary yellow container has returned to Ducati. Just six months have gone by since the Ducati Scrambler project was first presented to Ducati employees and the Borgo Panigale plant is now, once again, the focus of attention: this time to celebrate the start of production of the new bike, 40 years after the last Ducati Scrambler rolled off the line back in the ‘70s. For Ducati, the Ducati Scrambler means the birth of a new brand, a new approach to the motorcycling world that looks beyond performance and technology to encompass freedom of expression, fun and shared positivity.
To celebrate this new world and the arrival of the first bike, the area at the end of the Ducati Scrambler assembly line hosted the “Land of Joy”, with its green lawn, music, street food (provided by Foodly Street) and, naturally, the yellow container...
More infos downloading press release
1-02 DUCATI SCRAMBLER ICON
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2-67 DUCATI SCRAMBLER
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3-Start of production Ducati Scrambler
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4-Start of production Ducati Scrambler 01
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5-Start of production Ducati Scrambler_02
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6-Start of production Ducati Scrambler_03
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7-Start of production Ducati Scrambler_04
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8-Start of production Ducati Scrambler_05
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9-Start of production Ducati Scrambler_06
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