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september 30, 2014 - Ducati

Ducati Scrambler 2014

The wait is over at last. The Ducati Scrambler is finally out of the yellow container that has so jealously guarded it over the last few months and is now – after the previews granted to employees and Ducatisti at World Ducati Week 2014 - officially ready to be revealed to all enthusiasts. This is more than just a new bike: it’s a whole new world, one that expresses itself via a range of versions that provide a starting point for satisfying the different needs and wants of individual motorcyclists.

The Ducati Scrambler is a contemporary bike that expresses the pure essence of motorcycling. Tried and tested materials such as the aluminium of the rear swingarm and engine covers and the steel of the teardrop tank and frame are combined with new-generation components such as front and rear LED lighting and LCD instruments.

Wide handlebars and a long seat provide a comfortable, relaxed riding position and, together with the low weight, low centre of gravity and slightly knobby tyres, ensure pure riding fun whatever the situation.

“Post-heritage” design gives a contemporary take on the iconic bike built by Ducati back in the 70s. This Scrambler, though, is not a retro bike: it is, rather, intended to be just how the legendary motorcycle would be today if Ducati had never stopped building it.

The Icon version, in yellow and red, is joined by three others - Urban Enduro, Full Throttle and Classic - each offering its own style and performance-related interpretation of the Scrambler spirit. The Urban Enduro, with its “Wild Green” paintjob, is for enduro style enthusiasts and ready to switch from city streets to country backroads in an instant. The Full Throttle is for riders enthralled by the flat-track racing world who have a penchant for pushing things to the limit. And the Classic is for devotees to details and a 1970s look who want the uncompromising riding pleasure and comfort of a modern-day bike.

Moreover, thanks to a vast range of apparel and bike accessories, to be presented in November, the Scrambler offers a virtually unlimited range of exclusive personalisation and lifestyle options.

The Scrambler name has much in common with the verb to scramble - mixing up, blending, letting the imagination run free, sharing with others. Ducati Scrambler, the two-wheeled alter ego of those who ride it, is a cultural movement in and of itself. It’s free-spirited, positive and anti-conformist, open to encounters with other philosophies and styles.
Ducati Scrambler isn’t just a bike, it’s a world.

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