august 26, 2014 - BMW

Original BMW i Accessories: Sustainable, versatile, simply clever.

Multifunctional, eco-friendly and surprisingly light, the 11-piece Accessories collection from BMW i embodies the brand’s commitment to extending its philosophy into the smallest details.

Developed to meet the requirements of flexible and emission-free mobility and tailored to the pure-electric BMW i3, Original BMW i Accessories are distinguished by sustainability throughout the value chain and well thought-out design allowing multiple uses.

The aim was to come up with clever, well thought-out and useful products which will prove themselves day in, day out with their clear design, robustness, lightness and multifunctionality.

The developers have used materials made from scrapped consumer goods – such as recycled polyethylene terephthalate (PET) bottles – and renewable raw materials to produce the new Accessories.

Optimised transport logistics allow CO2 emissions to be kept as low as possible, and the principle of “less is more” has also governed the selection of packaging.

“We design and produce our range according to a cradle-to-cradle process.

Our aim is to preserve resources and, where possible, recycle materials.

For example, we’ve developed an all-weather floor mat for the first time which is 100 percent recyclable,” explains Susanne Wüst, Product Manager for Original BMW i Accessories.

(more infos downloading the press release)