Press Release
846KB
april 08, 2014 - Infiniti
Luxury goes extreme as Infiniti and Poltrona Frau join forces
- Ultimate luxury makeover for Infiniti Q50 and QX70 models
- Two concepts: good and evil – exemplars of precision and passion
- Unveiling in Milan for start of the city’s famous Furniture Fair
Two stunning new faces of Infiniti cars are revealed tomorrow in a “good and evil” pairing designed to shock and seduce in equal measure.
The special Infiniti Q50 and QX70 models are the first one-off fruit of a creative collaboration between two exceptional premium brands: the luxury performance car maker Infiniti and renowned Italian furniture and leather specialist Poltrona Frau.
The cars are being unveiled at an exclusive Poltrona Frau event in Milan on the occasion of the 2014 Salone Internazionale del Mobile di Milano, the world famous Milan Furniture Fair which runs from 8-13 April. Both the one-off models have been transformed at Poltrona Frau’s HQ in Tolentino, Italy, using techniques and materials from its award-winning furniture collection.
“This was a great opportunity for two premium, luxury brands to work together. The project started very naturally, based on mutual appreciation and respect for each other's unique brand spirit and vision”, said Shiro Nakamura, Infiniti’s Chief Creative Officer...
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