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february 28, 2014 - Mini

MINI at the 84th Geneva International Motor Show 2014

A look ahead to the future of the MINI brand promises even greater driving fun and efficiency, evolutionary refinement of its unmistakable design and fresh options for individual style.

This is supplemented by a more mature automobile character defined more than ever by premium quality, ride comfort, carefully conceived functionality and innovative technology.

This look ahead to the new MINI is presented at the 2014 International Motor Show in Geneva, where it is further underscored by the world premiere of the MINI Clubman Concept. Immediately prior to its market launch, the new MINI sees the introduction of two additional model variants that are particularly fuel-efficient.

The MINI One and MINI One D are presented in Geneva for the first time.

MINI is setting the benchmark in terms of individual style and creativity - not just in the area of drive technology but also in the field of automobile concepts.

With the MINI Clubman Concept, the British manufacturer demonstrates potential new ways of experiencing the new generation of driving fun.

Visitors to the Geneva Motor Show from March 6th - 16th 2014 can also explore the current diversity of the MINI model range - from the extremely athletic and also puristically designed two-seater MINI John Cooper Works Coupé to the MINI Convertible and MINI Roadster - two open-top models for guaranteed driving fun - as well as the MINI Countryman and MINI Paceman, models which have enabled the brand to win over an additional automobile segment.

Other items on display in Geneva include the extended MINI Connected program, current technological innovations in the areas of safety and driver assistance and the latest MINI accessory and lifestyle products.

(more infos downloading press release)

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