Press release
14KB
october 30, 2013 - LG Italia
LG kicks off new social media campaign, “Hidden Worlds”. Consumers Challenged to Enter LG’s World of Ultimate Picture Quality
LG Electronics kicks off a new social media campaign, Hidden Worlds, which will allow participants to become immersed in an unfolding virtual story based on the dynamic and colorful inner workings behind LG’s ultimate picture quality. The campaign will invite participants to take control in developing a film-like storyline involving a cast of real-life actors and a host of visual effects. The fortunes of the key characters will be determined by completing various challenges hosted on social networks including Facebook. The premise of Hidden Worlds is an adventurous journey where users take on the role of an explorer trying to rescue a female author who is trapped in the beautiful but mysterious world of six colors within the TV screen. The interactive social movie element adds to the enjoyment, allowing participants to earn credits and become eligible for prizes by overcome challenges and obstacles...
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