Mercedes-Benz at Auto Shanghai 2013 - Three exciting new models, more than 50 new dealers per year and a new organisational structure
april 22, 2013 - Mercedes-Benz
Mercedes-Benz at Auto Shanghai 2013 - Three exciting new models, more than 50 new dealers per year and a new organisational structure
With attractive new products and an optimised sales structure, Mercedes-Benz is setting a clear course for sustainable growth in the key market of China. The previously separate sales businesses for imported and locally produced vehicle have been merged. At the head of Beijing Mercedes-Benz Sales Service Co. Ltd. is Nicholas Speeks, who has been President and CEO of Mercedes-Benz (China) Limited since 1st December and reports directly to the Daimler China Board Hubertus Troska. Tailor-made for the Chinese market is the new long-wheelbase
E-Class produced in Beijing and celebrating its world premiere at Auto Shanghai. In another world first, Mercedes-Benz is also presenting the Concept GLA. The close-to-production study provides a preview of the forthcoming GLA-Class, the compact premium SUV with the three-pointed star. And celebrating is market launch is the new A-Class, with which Mercedes-Benz now intends to attract new target groups in the Middle Kingdom, too.