Enthusiasm for Chinese media and public for Kubang Suv
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april 23, 2012 - Maserati
Maserati - Enthusiasm for Chinese media and public for Kubang Suv
It is the last public showing of the Maserati Kubang that premiered at the 2011 Frankfurt Auto Show. Following Beijing, the concept will be retired, only to reappear again in the forms and shape of the new sport luxury Maserati SUV at the end of 2013 when the final product will be unveiled to the attention of the world. The Maserati sport luxury SUV concept on display in Beijing represents an important part of the future Maserati range. It creates discontinuity by entering a new segment and continuity by maintaining the integrity of Maserati’s DNA. As it has been pointed out over the last few months, a new vehicle in the sports luxury SUV segment represents a natural direction for Maserati to enlarge its product range and strengthen its presence in the industry.
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