Press Release
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january 11, 2024 - Seat
SEAT celebrates 40 years of its most iconic model with the Ibiza Anniversary Limited Edition
- Since its introduction in 1984, the SEAT Ibiza has conquered five generations and sold over 6 million units, becoming the brand’s best-selling model.
- The first-generation SEAT Ibiza laid the foundations for SEAT’s success story.
- SEAT Ibiza Anniversary Limited Edition will be launched in Q1 2024 and will feature new equipment and colours.
SEAT celebrates the 40th anniversary of the Ibiza, the brand’s most iconic model, with a limited edition called “Anniversary”. Named after the island of Ibiza, it was a turning point for the company’s success and has sold over six million units sold over five generations since 1984.
The first-generation SEAT Ibiza was the first vehicle developed by the brand without the assistance of a technological partner, drawing on internal expertise and that of partners in Giorgetto Giugiaro for the exterior design, Karmann for the interior design and Porsche for the powertrain.
Since its introduction in 1984, it became a benchmark in the market while also paving the way for SEAT’s success as it worked to grow its position as a global company, delivering vehicles to markets across the world.
“The success of the iconic Ibiza meant that some countries recognised the vehicle even before the brand! The SEAT brand currently has the best product range in its history and is now stronger than ever”, said SEAT CEO Wayne Griffiths. “With the challenge of sourcing semiconductors normalising, sales have grown 24% in 2023, reaching 288.400 cars delivered.”
The SEAT Ibiza Anniversary Limited Edition will feature new equipment and colours, as well new alloy wheel and design cues.
The vehicle’s exterior design benefits from the exclusive Graphene Grey colour on the body and Cosmo Grey on the 18” alloy wheels, as well as the standout lasered “Anniversary Limited Edition” logo on the car’s B-pillar. While inside, the cabin is given a new twist with the introduction of exclusive textile Bucket seats, giving front occupants a new level of dynamism and comfort, a new Dark aluminium matt finish for the door and console as well as a lasered “Anniversary Limited Edition” logo on the doorstep.
The SEAT Ibiza Anniversary Limited Edition will be available from Q1 2024.
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