Press release
183KB
september 13, 2023 - Adidas
From the pitch to the streets: Adidas presents its fashion-forward LFSTLR collection for all of its main european clubs
- Adidas re-imagines football jerseys as streetwear in new LFSTLR collection, for fans who want to support their clubs while showing their own individual style
- First revealed in an exclusive #fashion and culture event in New York City, the exclusively off-pitch range features lifestyle-focused adaptations of this season’s third jerseys for some of the world´s leading clubs – incl. Arsenal, FC Bayern, Juventus, Manchester United and Real Madrid
- The jerseys switch the focus from performance to wearability, so fans can represent their passion in added comfort and style
Today, #adidas is proud to launch its new LFSTLR jersey collection, https://www.adidas.com/us/soccer-jerseys featuring the season 23/24 third jerseys of some its leading clubs, re-imagined as fashion-focused, lifestyle streetwear.
Dubbed the ‘most wearable football jersey,’ LFSTLR blurs the lines between football performance and streetwear culture, re-defining what it means to represent your club away from the terraces. The collection is designed for all fashion-conscious fans who live and breathe football as much as they value their own individual style.
The collection includes adaptations of the third jerseys of Arsenal, FC Bayern Munich, Juventus, Manchester United and Real Madrid, retaining the overall design blueprint of the authentic on-pitch and fan versions but with a focus on wearability and comfort over pure performance for the field of play.
Sam Handy, Vice President Product and Design, #adidas Football, said: “The lines between football and #fashion have never been more blurred, which is why we’re excited to launch this new collection for fans who want to show off their club pride in style and comfort. Each of the clubs featured in the LFSTLR collection are globally recognised institutions whose appeal stretch beyond a purely football context. That’s why we wanted to challenge and redefine the traditional concept of a replica jersey and tap into current streetwear trends – making them a welcome addition to the wardrobe of any fashion-conscious supporter.”
Each jersey is made with an elevated base material, including heavier superior fabrics for additional comfort as well as featuring a more premium trim execution and detailing to truly ramp up the style factor. The application of a tonal #adidas badge gives each jersey a clean, crisp look that gives the club crests additional prominence. Between 70-100% of the materials used in each jersey are from recycled or renewable sources.
adidas worked with each club to appoint a Creative Lead, tapping into the worlds of #fashion and music, and ensuring the unique flair of each team came through with bespoke individuality.
- Arsenal linked up with Grammy-award winning rapper, Pusha T
- FC Bayern collaborated with Achraf, one of the hottest names in the German #fashion and music industry
- Juventus called upon Italian style with #fashion photographer Giampaolo Sgura
- Manchester United teamed up with Nigerian Afropop singer-songwriter, Adekunle Gold & Manchester’s The KTNA
- Real Madrid worked with renowned Mexican rapper, Alemán
Fashionistas and football culture enthusiasts were treated to a special preview of the collection this past weekend at an exclusive #fashion event in New York City.
Further information in the press release to download
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