Press release
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april 11, 2023 - Ferrari
Ferrari signs mou to bring Samsung oled to next-generation models
Ferrari will leverage on bespoke display solutions developed by #samsung Display
- Signing ceremony at #samsung Display's Asan campus in Korea
Maranello, 11 April 2023 – #ferrari today signed a Memorandum of Understanding with pioneer of revolutionary OLED technology, #samsung Display, to develop an advanced display solution for Ferrari's next-generation models. Benedetto Vigna, Ferrari's CEO, joined JS Choi, President and CEO of #samsung Display, at #samsung Display's Asan campus in Korea for the signing ceremony.
Industry leader #samsung Display's innovations in the field of slim, lightweight, curved OLED panels will enable #ferrari to integrate the latest technology in future models to enhance the driving experience.
"In the luxury sector, elevating the client's experience is key," said Benedetto Vigna, CEO of #ferrari. "Through this strategic #partnership with #samsung Display for the dedicated development of bespoke OLED technology display solutions, we will make a significant step forwards in the digital environment of our next-generation models."
"Based on our extensive expertise in OLED technology, we are poised to introduce cutting-edge display solutions that meet Ferrari's exacting standards," said JS Choi, President and CEO of #samsung Display. "We are certain that our collaboration with #ferrari will provide an exciting opportunity to apply our strengths to the supercar field and reinforce our position in the #automotive OLED market, enabling us us to reach ever new heights."
1. Samsung Dipslay and Ferrari Sign MOU
2500x1700, 2MB
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