Press release
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november 04, 2022 - VR46 Racing Apparel
VR Equipment, the tech performance clothing line, launches its e-commerce at EICMA22
Tavullia, November 4th - #vrequipment, line of technical clothing that supports all sportsmen in the
world in their training sessions and competitions, launches its e-commerce on November 8th in
conjunction with the EICMA international fair. The collection, also developed with the technical
contribution of Valentino Rossi, was designed to convey the maximum of technical performance in
all areas of training and not just for the two wheels.
Performance is precisely the basis of the inspiration of #vrequipment thanks to innovative products,
materials and technologies that help athletes to push their limits. Conceived in order to raise
performance in various disciplines, from motocross, to mountain biking, to vision, passing through
Street and Active activities. The collection is completed by top quality accessories with a unique
design.
The collection covers a wide range of products to dress athletes from the first layer to outerwear,
giving each rider the opportunity to train and compete in any weather and environmental
conditions.
The MX, MTB, Vision and Active lines boast important collaborations with leading companies in the
sector, such as Mips for the helmet line, D3O for the protections and Elastic Interface for the liners.
VR Equipment does not compromise when it comes to creating a product that has as its objective
performance, the pursuit of speed and technical innovation taken to its limit. The collaborations
and the technical preparation of the VR46 team as a whole, have contributed to the choice of the
best raw materials for the creation of the products of the #vrequipment lines, thus ensuring
maximum freedom of movement, functionality, maintaining constant body temperatures during
performance and, thanks to the anti-abrasion technology, resistance of the materials that makes
them durable over time.
“It is an important milestone and a new starting point for the VR46, which is on the market with a
product designed, developed and made entirely by our team ”said Valentino Rossi.
The new line of #vrequipment will be at EICMA with an exceptional stand where it will be possible
to discover the garments in see now buy now but also some garments with the possibility of preorder.
At the stand, Hall 15 - stand I25, some of the exclusive technologies at the basis of research and
development for the products of the next collections will also be shown as an absolute preview. At
the same time #vrequipment will inaugurate the e-commerce site through which all sports
enthusiasts will be able to purchase the new products seen at EICMA.
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