Press release
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march 01, 2022 - Ginori 1735
United Perfumes expands its home fragrance portfolio in a new partnership with luxury and lifestyle italian company Ginori 1735
Press release available only in original language.
1st March 2022 - #unitedperfumes, one of the leading players in the #homefragrance and fragrance markets, and the company that developed and expanded the presence of Cire Trudon in the UK Market and brought Fornasetti's #homefragrance collection to a global audience, has expanded its international distribution portfolio by signing a new distribution deal with #ginori1735, the expression of the Italian excellence in the field of luxury and lifestyle, one of the world's leading brands in pure porcelain and in the highest quality artistic design, to support the launch of #lcdc, its first #homefragrance collection.
With this new collection, #ginori1735 is expanding into the #homefragrance market with scented candles designed in a range of sizes and colours, along with incense burners and room diffusers. The refillable, scented decorative objects from the 'La Compagnia Di Caterina' collection are all hand-crafted at the #ginori1735 artistic workshops in #sestofiorentino (Florence), while the scents were developed by famed Grasse perfume house, #jeanniel.
The collection has been designed by internationally renowned designer #lucanichetto. Using faces of statues taken from the #ginori1735 archives, Nichetto gives them a modern re-interpretation -inspired by colourful 'Lucha Libre' masks and Jean-Paul Goude's illustrations. By combining Classicism with colours, with straight and rigorous lines, the newly composed sculptures acquire a mysterious, almost totemic dimension.
United Perfumes, founded by #christopheryu and #laurentdelafon in 2007 is thrilled to add #ginori1735 to its portfolio of brands, Laurent comments "Working with #ginori1735 is a logical next step for #unitedperfumes, as we always aim to bring to the market the next progression in the #homefragrance world. The marriage of artistic craftsmanship, the unadulterated creative vision of #lucanichetto, and the refillable element of the range make La Compania Di Caterina a unique and sophisticated offering that we are placing with the top retailers in our network. "
Over time the way that #unitedperfumes approaches and connects with brands has evolved, "As a company, how we work with brands has evolved over the years; this is now more than just distribution. With the new #lcdc collection we have worked with the production and commercial teams of #ginori1735, as well as Luca himself in more of an editorial and advisories capacity, which has contributed to define the final range of the collection that you see today." Christopher Yu.
"We are greatly delighted to work with #unitedperfumes, an established and renowned global player in the fragrance industry. This new relationship will contribute to support the launch of #lcdc, our very first #homefragrance collection, all over the world and to consolidate our focus on reinterpreting our stylistic codes with a contemporary aesthetic vision, thus managing to return to our roots and achieve the "gracious audacious" spirit that characterises our idea of innovation within tradition" commented #alainprost, Chairman and Chief Executive Officer of #ginori1735.
Following its acclaimed preview at the Salone del Mobile in September 2021, the #ginori1735 #lcdc collection is being rolled out to a selected network of key international retailers worldwide (amongst which Harrod's, Bergdorf Goodman, the Beast, SKP, Lane Crawford, Shinsegae International).
The third quarter of 2022 sees new fragrances coming in. The working relationship between #unitedperfumes and #ginori1735 is also set to expand further later this year encompassing new designer-led collections.About #unitedperfumes.
United Perfumes is the home of luxury fragrance brands. #unitedperfumes is both a license holder and distributor working across a portfolio of global luxury lifestyle brands within the #homefragrance and fragrance categories. Headquartered in London, #unitedperfumes is supported by a global team and supplier network spanning design, production, distribution and communications. Working in collaboration with the industry's most inspiring and renowned creatives, we have established a unique approach within the luxury fragrance market which has earned #unitedperfumes a reputation for conceiving and nurturing some of the world's most desirable products. With a global distribution network spanning 55 countries, we work with the world's most recognised luxury retailers including department stores, e-tailers, independently owned boutiques, concept stores, perfumeries, and interior design showrooms.
GINORI1735 LCDC2
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GINORI1735 LCDC
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