Press release
704KB
september 25, 2020 - Acura
Action Speaks Louder Than Words as Next-Gen Acura TLX Makes Television Debut in New Campaign
September 25, 2020 — TORRANCE, Calif.
- 2021 #acura #tlx campaign launches today with “Break the Silence” cinematic short film-style spot
- Multichannel campaign highlights innovative features of all-new #tlx, plus first look at performance prowess of upcoming #tlx Type S variant
- All-new 2021 #tlx sport sedan goes on sale 9/28, Type S follows next spring
The new marketing campaign for the all-new 2021 #acura #tlx sport sedan lets the car do the talking. Led by “Break the Silence” (http://acura.us/breakthesilence), a :60 short film cinematic-style television spot, #acura is building on its Less Talk. More Drive brand creative for the television debut of the 2021 #tlx – the first #acura sedan fully designed around the brand’s Precision Crafted Performance DNA. The all-new #tlx is the quickest, best-handling and most well-appointed sedan in Acura’s 35-year history, and goes on sale at dealerships across the U.S. this coming Monday, Sept. 28.
In “Break the Silence,” the 2021 #acura #tlx stars in a 1920s-style silent film concept set to a soundtrack by legendary comedic actress and singer Betty Hutton’s “It’s Oh So Quiet.” The campaign’s storytelling method showcases the new #tlx and its advanced features, capturing the attention of viewers with innovative visual and sound techniques. The fast-paced action sequences set against the spot’s untraditional silent film backdrop highlight #tlx performance, with the black and white film style meant to draw full attention to the Apex Blue Pearl #acura #tlx Type S, expressing the true capabilities of this performance variant.
The campaign highlights key 2021 #tlx technologies, including Acura’s Super Handling All-Wheel Drive™ (SH-AWD®), the industry-leading torque-vectoring all-wheel drive technology available on all 2021 #tlx models. The campaign also shows how Acura's Integrated Dynamics System creates a personalized #tlx driving experience through a new Individual Mode, enabling the driver to choose their preferred settings for each element of system control.
“Break the Silence” Campaign Details
Acura’s “Break the Silence” 2021 #tlx campaign, developed by #acura together with Agency of Record MullenLowe LA, will be featured on national broadcast, including must-watch sports such as NBA and NFL matchups, network cable and video-on-demand, with :60, :30, and :15 versions. #acura also will run Spanish-language, Cantonese and Mandarin-language versions of the TV spot. Other key campaign elements include:
- Dynamic integrations on audio streaming platforms for both general market and Hispanic audiences (including iHeart Radio, Pandora, SoundCloud and Amazon).
- Social media activations, including the upcoming “INSIDE TRACK” campaign, an augmented reality driving experience that puts #tlx on your tabletop. Challenge friends in real-time through five immersive worlds as misty mountain top roads and skyscraper-lined streets grow out of your coffee table.
- Media partnerships that include high-impact takeovers and editorial sponsorships on the Huffington Post-curated Hispanic Heritage Month and Latino Voices section, as well as takeovers on Verizon’s Tech Crunch and Yahoo.
- A new augmented reality activation for mobile devices in partnership with Verizon, featuring high-impact, rich media across multiple platforms, a first for #auto.
About Acura
Acura is a leading #automotive nameplate that delivers Precision Crafted Performance – a commitment to expressive styling, high performance and innovative engineering, all built on a foundation of quality and reliability. The #acura lineup features five distinctive models – the ILX and #tlx sport sedans, the RDX and MDX sport-utility vehicles and the next-generation, electrified NSX supercar. All #acura models sold in North America for the 2021 model year are made in the U.S., using domestic and globally sourced parts.
Additional media information including pricing, features & specifications and high-resolution photography is available at AcuraNews.com. Consumer information is available at Acura.com.
Break the Silence 2
3360x1400, 594KB
Break the Silence 3
3360x1400, 840KB
Break the Silence 4
3360x1400, 589KB
Break the Silence 5
3360x1400, 674KB
Break the Silence 6
3360x1400, 470KB
HERO TLX Break the Silence
3356x1398, 535KB
Related news |
||
|
|
|
march 08, 2024
|
january 22, 2024
|
november 27, 2023
|
|
All-new, all-electric Acura ZDX Type S produces 544 lb.-ft. of max torque and up to 500 hp1Every 2024 ZDX anticipated to qualify f... |
Acura today announced pricing for its first all-electric model, the highly anticipated all-new 2024 Acura ZDX with a Manufacturer’... |
Refreshed 2024 TLX lineup brings styling enhancements, improved technology, more standard features and a quieter cabinTLX features... |
Download all 
You might be interested in |
||
|
|
|
june 21, 2023
|
february 24, 2021
|
december 18, 2020
|
|
Nine #honda models place in the top 15 American-Made IndexAlabama-built #honda Passport, Ridgeline, Odyssey and Ohio-built #acura ... |
RDX and #tlx achieve TOP #safety PICK+ (TSP+) for 2021All-new 2022 MDX is expected to achieve TSP+ when tested later this yearThe ... |
TLX achieves highest possible 2020 IIHS #safety rating: TOP #safety PICK+2021 #TLX debuted all-new passenger front airbag design, ... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness