Press release
172KB
april 03, 2018 - Toyota
Toyota to Merge Tokyo Sales Companies to Form New Company in April 2019
Part of Tokyo ReBORN initiative in which directly managed subsidiaries tackle region-specific issues in central Tokyo
Toyota City, Japan, April 2, 2018―Toyota Motor Corporation (Toyota) announces plans to merge its Tokyo sales companies on April 1, 2019.The companies to be merged are #toyota Tokyo Sales Holdings Inc. (TSH), a wholly-owned subsidiary of #toyota, and the four TSH subsidiaries, Tokyo #toyota Motor Co., Ltd., Tokyo Toyopet Motor Sales Co., Ltd., #toyota Tokyo Corolla Co., Ltd., and Netz #toyota Tokyo Co., Ltd. Management intends to examine the details of this #merger over the next year. The #auto manufacturer also disclosed plans to sell #toyota Nishi-Tokyo Corolla Co., Ltd., also a wholly-owned subsidiary of TSH, to Netz #toyota Tokyo in or around September 2018.
This #merger is in accordance with the J-ReBORN plan #toyota launched in 2016. Under this plan, #toyota and its domestic sales companies aim to revitalize Japan and individual regions throughout the country, and in line with this, the #company is transforming its business model. To this end, #toyota is shifting its focus from sales channels to sales regions and is looking to revise its structure and work style to reinforce cooperation with customers, local government, and other companies in each sales region, and ultimately aims to provide #new mobility services.
In central Tokyo in particular, where public transportation is firmly established, there is a shift from car ownership to car usage. Central Tokyo is also an area noted for brisk competition in the premium market, which boasts a high share of imported automobiles. Meanwhile, private car ownership remains the steadfast trend among consumers in suburban areas, including people living a car-centric lifestyle. #toyota believes that the way cars are used in Tokyo varies depending on what part of Tokyo a consumer resides. Through the integration process, #toyota will examine how to develop a structure to promote Tokyo ReBORN, which aims to undertake regional issues that are unique to the Tokyo area.
Further information in the press release to download
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