Press release
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march 08, 2018 - Lamborghini
Lamborghini and Cervélo join forces on limited-edition P5X
Sant’Agata Bolognese / #geneva, 8 March 2018 – Automobili #lamborghini and Cervélo Cycles present the #cervelop5xlamborghiniedition at the 2018 #geneva International Motor Show. Engineering prowess. A passion for research and development. An unwavering commitment to raising the bar with every new product. When two companies share these attributes, their joint efforts are bound to turn heads. Such is the case with the new #cervelop5xlamborghiniedition. This unique #triathlon weapon combines bold new artwork with aerodynamically integrated storage, unprecedented micro – and – micro adjustability, and peerless aero performanve honed by 180-plus hours of wind-tunnel testing. As a Slowtwitch community-supported white paper puts it “Cervelo continues its legacy of best-in-class aerodynamics and engineering”. The limited edition P5X isunveiled at the 2018 #geneva International Motor Show. it features artwork by Automobili Lamborghini’s Centro Stile, the world-famous #design lab behind such breathtaking vehicles as the Huracán and the Aventador. The iconic yellow topcoat and Y-shaped patterning on the frame and fork will be familiar to #lamborghini enthusiast, while a seatpost number stamp denotes each model’s position in a production run of just 25 bikes. “Our #lamborghini Accademia drivers have been training on Cervélo for some time now, so we already know how special, and how fast, these bikes are,” said Katia Bassi, Lamborghini’s Chief Marketing Officer. “With elite performances, outstanding #design and innovation, this collaborative project was a natural fit for both brands.” “This limited-edition speed machine unites brands that are passionate about world-class products and performance,” added Robert de Jonge, Managing Director at Cervélo Cycles. “Our triathletes lead the charge when it comes to racing, and now they can stand out from the crowd even more emphatically.”
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