march 02, 2018 - Citroen

“La maison Citroën” city store open in Brussels

As part of its overall transformation, Citroën is overhauling the entire customer experience it offers, beginning with its showrooms. That is how “La Maison Citroën” came about. This new urban retail concept was unveiled in Paris and is now being introduced worldwide, with seven venues already operating: two in France (Paris 16th and Paris 14th), two in China (Wuhan Hongtai and Anhui Weifeng), one in Japan (Tokyo), one in Colombia, and now one in #brussels, Belgium. No less than twenty-five such outlets are due to open their doors by the end of the year.

They all share the same ambition: to reinvest in city centres and disrupt the codes of traditional automobile distribution. If the reduced space limits the number of models on display, the customer experience is enhanced: both the physical experience, which aims to be welcoming and “homey” (natural wood decor, use of various colours and materials to emphasise the tactile aspect, etc.) and the digital experience with the best of the world of Citroën (3D configurator, Citroën Origins, Citroën Advisor, etc.) via interactive screens.

For the first city store in Belgium, the Declercq garage selected Châtelain, a lively and hip neighbourhood in the capital. "La Maison Citroën" in #brussels is located in the 570-m² garage, sharing the space with the Peugeot brand's new city store. The new "La Maison Citroën" has an unusual feature for an #automotive dealership: a restaurant and bar!

Visitors entering the new city store are immediately plunged into the world of Citroën, particularly through the display of the Brand's most recently launched model. Customers have the opportunity to refine their car purchasing decisions through an immersive digital experience, notably by configuring their future cars on a giant screen.