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february 21, 2018 - Toyota

Toyota Develops New Magnet for Electric Motors Aiming to Reduce Use of Critical Rare-Earth Element by up to 50%

  • World's first neodymium-reduced, heat-resistant magnet developed by Toyota
  • Key element of the foundation required to popularize electrified vehicles

Toyota City, Japan, February 20, 2018―Toyota Motor Corporation (Toyota) announces that it has developed the world's first*1 neodymium-reduced, heat-resistant magnet. Neodymium magnets are used in various types of motors such as the high-output motors found in electrified vehicles, use of which is expected to increase rapidly in the future. The new magnet uses significantly less neodymium, a rare-earth element*2 ("rare earth"), and can be used in high-temperature conditions.


More information on the press release

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