PEUGEOT will present a Lion of extraordinary proportions at the Geneva Motor Show on 8 March. This sculpture symbolises the pride, strength and excellence of the brand and its 200+ year history. This spectacular and timeless work of art has been created by the designers of the #Peugeot #design Lab. As the new #Peugeot ambassador.
PEUGEOT presents its new brand ambassador at the Geneva Motor Show. This Lion is a monumental artistic expression, 12.5 metres long and standing 4.8 metres tall. It embodies the pride of a whole brand, pride in having elevated #Peugeot to a standard of quality without compromise, a commitment firmly anchored in the brand's DNA.
The emblem of #Peugeot for the last 160 years, the Lion walking on an arrow was first created in 1858. It symbolises the three qualities of the #Peugeot saw blades originally produced by the brand: flexibility, the strength of the teeth and speed of cutting. The arrow conveys the concept of speed.
This sculpture has been created by the designers at the #Peugeot #design Lab. Their mission is to use all of PEUGEOT's expertise to develop the non-automotive products for the #Peugeot brand and work with clients outside of the #automotive world.
"The designers have shaped an iconic, timeless #design throughout this monumental Lion, with flowing, sculpted surfaces. Its spectacular dimensions emphasise the Lion's solid, powerful and unshakeable character. Its posture, standing up, moving forwards determinedly but without aggression, conveys a serenity and a confidence in the future," explains Gilles Vidal, Head of #design at #Peugeot.
Full information about #Peugeot #design Lab is available at www.Peugeotdesignlab.com.
Go behind the scenes of the #Peugeot #design Lab projects on Instagram: @Peugeotdesignlab
Find #Peugeot #design Lab on Facebook: www.facebook.com/Peugeotdesignlab
Related news |
||
The Ignis has undergone a facelift, with renewed styling and powertrain. While retaining the iconic design characteristics of the ... |
After the cancellation of the GIMS 2020 due to the coronavirus and the economic consequences that ensued, the Foundation in charge... |
• #daciaspring foreshadows Europe’s most affordable allelectric car • The first city car in the #dacia line up with 4 real seats o... |
You might be interested in |
||
Top-of-the-range #911 with enhanced dynamicsStuttgart. Porsche presents the new-generation #911turbos for unprecedented power, dr... |
Munich. The #BMW Group is opening a new chapter in its history with the unveiling of a pure-electric Gran #coupé. The #BMW #concep... |
World #premiere of the new #fiat #500, the first fully electric FCA car.The third generation of the #fiat #500 is completely new: ... |
© Copyright 2024