Press release
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february 01, 2018 - Nissan
Hytch rewards carpooling with cash, collaborates with Nissan on a first-of-its-kind mobility solution
- Nissan is the first automaker to back innovative app; Hytch Rewards offers Tennesseans a new way to "hitch" a ride and collect cash rewards
- Hytch intends to improve traffic congestion and reduce carbon emissions by enabling users to share rides using their personal vehicles
- The collaboration is inspired by the company's Nissan Intelligent Mobility vision, incorporating new ways of thinking about how cars are powered, driven and integrated into society
Nissan and Hytch have teamed up to offer a new way to get from "point A to point B" using cash rewards to promote carpooling. The goal is to reduce traffic and explore future mobility solutions.
Users of the new app called Hytch Rewards can connect with their friends, family, co-workers and neighbors to share a ride. Once engaged, the technology tracks route details and pays drivers and passengers to ride together.
"Hytch Rewards isn't your ordinary ride sharing app. Users will get rewarded for changing their behaviors through incentivized carpooling," said Mark Cleveland, Hytch co-founder and CEO. "We look forward to seeing the positive impact Hytch will have on people and communities in Tennessee."
Nissan sees the opportunity as a competitive advantage because the app will enable a better understanding of consumer behavior as more people embrace new forms of mobility, like carpooling, car sharing and ride sharing.
"Tennessee is home of Nissan's North American headquarters and this partnership benefits the environment and our community," said Dan Teeter, director, Vehicle Connected Services, Nissan North America, Inc. "We're investing in new solutions as part of Nissan's vision for the future of mobility."
According to Hytch data, a six percent adoption rate in carpooling would eliminate 1,500 daily trips into Nashville. At proper speeds, that is the equivalent of adding an extra lane to the interstate at any given point.
Companies like Nissan, together with state and local governments, have pledged funds for the new project to influence transit behavior across Tennessee, with plans for future expansion.
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