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january 31, 2018 - Mazda
Mazda VISION COUPE wins most beautiful concept award
The #mazda #visioncoupe has won “Most Beautiful #concept Car of the Year” at the 33rd Festival Automobile International. Ikuo Maeda, Mazda’s global #design director, accepted the prize at a ceremony yesterday evening in Paris together with his team of designers.
The jury, which included automobile and motor sport experts as well as renowned architects and fashion designers, chose the #visioncoupe, which was unveiled in October in Tokyo, over nine other models nominated for the coveted honour this year: the Audi Aicon, BMW i Vision Dynamics, Kia Proceed #concept, Lamborghini Terzo Millennio, Mercedes-Benz AMG GT #concept, Mercedes-AMG Project One, Vision Mercedes Maybach 6 Cabriolet, Nissan Vmotion and Peugeot Instinct. #mazda captured the same award two years ago for its stunning RX-VISION #concept.
As the name suggests, the #visioncoupe, like the RX-VISION, embodies Mazda’s next-generation #design vision. The proportions of the flowing four-door, with the cabin positioned toward the rear, are characteristic of a classic #coupe #design while conveying the powerful forward momentum of a high-performance sports car.
“The #visioncoupe uses reflections to express a sense of vitality, the next step for KODO #design,” said Ikuo Maeda, whose full title is managing executive officer in charge of #design and brand style. “This car embodies a delicate Japanese aesthetic, and to be recognized here in the ‘City of Art’ two years after the RX-VISION was awarded the same honour is very gratifying. We want to retain our identity as a Japanese brand as we continue making cars with global appeal.”
The exterior’s simple “one-motion” form expresses a formidable sense of speed. The interior, meanwhile, borrows a #concept from traditional Japanese architecture to create a degree of three-dimensional depth conducive to a relaxed space. Finally, the name pays homage to the company’s 50-plus year tradition of elegant coupés like the #mazda Luce Rotary, also known as the #mazda R130.
The #visioncoupe will be on display until 4 February in Paris’s Hôtel National des Invalides at the Festival Automobile International’s #concept car exhibition. The annual Festival attracts some 35,000 visitors.
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