Press release
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january 29, 2018 - Porsche
Porsche - Culinary overall performance
High-quality ingredients, knowledge of the chemistry of pleasure and creating a unique atmosphere. Three components that constitute an overall experience. The Russian celebrity #chef #arammnatsakanov masters this recipe in the culinary field like no one else. The result is an unforgettable experience that stimulates all the senses. As a #Porsche fan, #arammnatsakanov also sees his philosophy reflected in the #Porsche brand. A parallel universe with quite similar basic principles.
Aram Mnatsakanov is full of energy. A person who trusts his strengths, gives it his all and acts impulsively. And he knows how to channel his energy into success. Even when the idea sounds crazy at first: In 2001, he opened the legendary Probka Wine Bar in St. Petersburg – at a time when drinking wine in Russia was fashionable, but still very expensive. Mnatsakanov is firmly convinced that it always takes great courage to achieve great things. "The most important thing is to reap the fruits of your own success – unlike Vincent van Gogh, for example" he says and laughs.
Restaurants in St. Petersburg and MoscowToday, he has 7 top-class restaurants in St. Petersburg and one in Moscow. He employs over 500 staff and has plans to open more restaurants in London and Berlin. A level of success that was anything but conceivable. An #automotive engineer by trade, it wasn't an obvious change of direction for Mnatsakanov to head into the kitchen. Yet, the highly energetic #chef sees obvious parallels between engineering and top-quality culinary services.
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