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january 22, 2018 - Il gufo
Autumn/Winter '18 collection il Gufo’s Arctic Wonderland
Il Gufo’s AW18 display comes to life in a truly magical apartment, where large windows open to reveal an Arctic-like landscape that, from daybreak to the Northern lights, accompanies the 45 most symbolic looks of the collection.
A journey across the ‘sleeping land’ between Siberia and Mongolia is captured in the colours, shapes and materials of a collection that is literally divided into two parts: soft and sweet on one side, with an energetic pop edge on the other. This bold contrast fearlessly takes centre stage throughout the display.
As always, the styles on display are relaxed and balanced.
Items are carefully matched, materials are meticulously researched and tested and colours blend freely, bringing an element of surprise to each and every offering, without rules or constraints.
Stripes, fringing and embroidery blend together to shake up classic styles, jacquard animals with 3D details, flocked flowers and macro graphics–where, for the first time, the letters that make up “Il Gufo” are taken apart and mixed up–add physicality and a touch of pop style to sweatshirts and pullovers, while beautiful, alluring liberty motifs chosen for floaty girls’ shirts with clown collars evoke the brand’s origins.
Little ones inhabiting these immense lands wear warming layer combinations: materials, such as wool fabric (100% merino) are used for coats, accessories and maxi sweaters turn mini dresses, tribal eco-monkey fabric is used for long gilets and coats and down feather items available in technical-velvet, multicolour tartan and fluorescent colours with glossy lacquered finishing bring a subtle urban touch.
The aim of dressing children like children and supporting their natural character in different environments is expressed more than ever by a new project presented through this collection: Il Gufo Softwear. The use of comfortable yet basic materials is enhanced by elaborately designed outerwear, dresses and jumpsuits for him and for her.
Colours are vibrant, varied and add tremendous energy to outstanding garments, with constant references to things that occur in nature.
They are the driving force behind the collection, simultaneously providing rhythm and evoking landscapes. An ethno-pop opening with orange, yellow and fuchsia colours represents the strength of the rising sun, with a clear nod to those inhabiting such areas. Pink, ice blue and mud-like shades transport us to various covered landscapes. Burnt browns and barren colours remind us of the wild steppe grasslands that gradually turn red; expertly blended shades of blue and grey are unexpected and used to present the most elegant items, in an explosion of tulle and velvet fabrics. This is the very heart of the display, where heat emanates from the centre of the earth.
And then for the grand finale, shiny, almost fluorescent shades of blue and green light up an astonishing and joyous Northern light display.
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