Press release
1MB
january 19, 2018 - Nike
The making of the 1 Reimagined
1982 and 1985 are pivotal years for #nike, Inc. These are the respective birth years of two of the most recognized shoe silhouettes in history, the #nike #airforce1 and the #airjordan1. Almost instantly, each shoe transcended its intended court purpose; over subsequent decades, the two basketball shoes have inspired countless versions. Both have been canvases for artists (including Dave White and Mister Cartoon), #fashion houses (from CdG to PSNY) and more. Through shifts in style and trend, both have also endured as footwear staples for people from all backgrounds.
With the latest effort against these iconic silhouettes, The 1 Reimagined, a discrete group of internal #nike designers rethink the #nike #airforce1 and Air Jordan 1 for the first time. The 14 women behind the project represent distinct skill sets within Nike’s more than 1,000-strong #design group. Among them are colorists and materials specialists, as well as men’s and women’s mainline footwear designers. The focus of their work was to establish five new articulations of both icons, unrestrained from concerns beyond pure #design.
More information on the press release
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