Press release
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december 21, 2017 - Kellogg
Celebrate On The Go With Two New Flavors From Kellogg's® Rice Krispies Treats®
Kellogg's Rice Krispies Treats launches #birthdaycake and Cookies 'n' Creme flavors
BATTLE CREEK, Mich., Dec. 19, 2017 /PRNewswire/ -- Kellogg's Rice Krispies Treats is introducing two special flavors that are here to stay: #birthdaycake and Cookies 'n' Creme. The new flavors, inspired by the most sought-after flavors of homemade Rice Krispies Treats on social media, will be available at retailers nationwide beginning January 2018.
"We are so excited to announce these brand-new flavors," said Emily Minardi, Associate Marketing Director of Rice Krispies Treats. "Every day presents a reason to celebrate, whether it's a big occasion like a birthday or a little victory like completing a math test. With the new #birthdaycake and Cookies 'n' Creme flavors, you have delicious treats for celebrating that will bring big smiles to your whole family and give you even more to love."
Birthday Cake features colorful rainbow sprinkles and a creme drizzle, while Cookies 'n' Creme boasts #chocolate cookie crumbles and a luscious creme coating. Both flavors will be available in the Rice Krispies Treats write-on wrappers to create custom messages of encouragement and love.
Make every day a little more celebratory with the ooey, chewy, Snap, Crackle, Pop-ily #birthdaycake and Cookies 'n' Creme Rice Krispies Treats flavors, perfect in a birthday goodie bag or scrumptious as an after-school snack. To find out more about the new flavors, visit RiceKrispies.com.
About #kellogg Company
At #kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, #keebler, Special K®, #pringles, #kelloggsfrostedflakes, #poptarts, #kelloggscornflakes, #ricekrispies, #cheezit, Eggo®, #miniwheats and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, #kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we're a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K #corporate blog.
SOURCE Kellogg’s Rice Krispies Treats
For further information: Sarah Smith, Krispr Communications, 312-240-2840, sarah.smith@krispr.com, Or Media Hotline, #kellogg Company, 269-961-3799, media.hotline@kellogg.com
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