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december 14, 2017 - MonteNapoleone District

"Unexpected Milan" unveiling the secrets of the ultimate italian destination

On the occasion of ILTM 2017 in Cannes, the high-quality benefits of an unexpected city are ready to be showcased with #montenapoleonedistrict, Milan City Council, together with some of the most prestigious 5 starred hotels. Why choose Milan as a top international tourist destination for 2018.

Milan, with its distinctive work-oriented mentality, minimalism, #fashion and design, remains a city yet to be discovered. As well as the Duomo and La Scala, Milan boasts recent architectural works by archistars and plays host to prestigious cultural events and on a silent night, visitors can catch glimpses of Milan’s beauty hidden within the noble gardens, cloisters and courtyards of its historic Milanese railing-style houses. This is still true, as nowadays Milan is considered to be a successful tourist destination with 5.6 million arrivals and 11.2 million visitors in 2016 in the city's administrative zone and with a forecast of up to 13% in arrivals and 10 % in attendance for 2017.

“Milan is a city that knows how to amaze in many ways; able to charm by its sometimes ‘unexpected beauty’ - says Mayor #giuseppesala - and it keeps surprising with its ability to change and improve its offers daily to both locals and visitors. In recent years, the city has shown that great teamwork can generate business sophistication and innovation. Concerning high-level tourism, the private-public collaboration has led to a truly tangible quality shift. Today whoever chooses Milan as a travel destination knows expectations on impeccable and customized services will not be in any way disappointed.”

Milan has recently launched a new promotional brand, targeting tourism, called “YesMilano” to highlight the City’s international events at different times of the year: #fashion Week, Design Week, PianoCity, BookCity... These are some of the city’s rendezvous dedicated to every single business sophistication excellence involving the entire city’s districts, both public and private institutions, offering for the year 2018, an organic palette of unique experiences.

In order to present Milan at its best and as a top international travel destination on the occasion of ILTM 2017, will join forces #montenapoleonedistrict, Milan City Council and some of the most prestigious 5 starred hotels - #armanihotelmilano, #baglionihotelcarlton, #bulgarihotelmilano, #excelsiorhotelgallia, #fourseasonshotelmilano, #grandhoteletdemilan, #mandarinoriental, #parkhyatt, #principedisavoia e #westinpalace, all part of #montenapoleonedistrict. Each partner represents the city’s competitive advantages, contributing to making Milan an attractive and unexpected destination!

Unexpected Milan because the city’s beauty remains hidden, less popular with the public but no less fascinating. Just think about its monuments, its Romanesque, Gothic churches (the unique Duomo...), the Baroque, thousands of art masterpieces spread in its museums, not to mention the Last Supper of Leonardo da Vinci.

Unexpected because it is a city of contrasts where historic buildings stand right next to the latest skylines. In two- thousand years of history, the city has transformed while keeping true to its roots as few other world cities have. From Mediolanum, capital of the Roman Empire to the Libero Comune in the Middle-ages, from the splendour of the Visconti and Sforza Courts to the Navigli trade. Today its architecture still retains the legacy of Spanish, French and Austrian domination. Not to mention the most modern influences of liberty. Devoted to dynamism, Milan with Expo2015 has continued its transformation that has further modified its profile and appearance.

Unexpected because Milan is the epitome of Made in Italy: the city where innovation meets tradition. Milan shows the best of #fashion, design, food & beverage, attracting many visitors with the symbols of the best Italian identity in the world.

Unexpected because it combines business, art, gourmet cuisine, top #hospitality and a vibrant evening and night life. Its business sophistication excellence is visible in the luxury shopping offered by the Quadrilatero #fashion District, by its #hospitality, its culture and its services. This is due to the commitment of Milan City Council to make efficient modern urban network in a truly contemporary context. And last but not the least, important theatrical and musical seasons, and world-renowned trade-shows. 

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