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november 29, 2017 - Nike

NIKE - To serve and protect: the latest from ACG resists the elements in two ways

Johanna Schneider is clear about what the latest #acg collection is designed to do: “My ultimate expectation for #acg garments is to provide the highest and best support in everyday situations that I faced in Berlin and that I know to be consistent with life in other cities,” she says.

Weather conditions (particularly temperature change) and durability are a given. Protection against the elements, whether outdoors or built, is essential. However, Schneider also believes that the distinction of #acg comes from a more abstract version of protection — that which comes from perception.

“My ultimate expectation for #acg garments is to provide the highest and best support in everyday situations.”

More information on the press release

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