november 10, 2017 - Ducati

Ducati at EICMA 2017 with 5 new motorcycles

9 November 2017, Milan (Italy) – The 75th edition of the international #eicma motorcycle fair, from 9 to 12 November at the Rho trade fair centre (Milan, Italy), is gearing up to welcome thousands of motorcycling enthusiasts. Following the huge success of the #ducati World Première 2018 on Sunday 5 November at the Linear-Ciak Theatre in Milan (streamed worldwide to over 238,000 people), #ducati and Scrambler welcome the public in Hall 15, at stands N24 and N06.   Visitors are eager to see the new models presented at the Première: the new Ducati Scrambler 1100, which completes the range by adding a third engine to the 'Land of Joy', the Multistrada 1260. which has been revamped with a new chassis set-up, more advanced electronics and a styling upgrade, the 959 Panigale Corse, a concentrate of #ducati power and performance and, last but not least, the Panigale V4, the start of a new chapter in the #ducati story and already a frontrunner to win the 'best looking bike' of #eicma 2017.   #ducati will be showcasing the entire 2018 range, including the new Monster 821, which has undergone a major makeover to celebrate its 25th anniversary, and the XDiavel S with an all-new Iceberg White livery.   With new-look yellow containers and an electrifying atmosphere, the Land of Joy - the #ducati Scrambler area - will be hosting not just the new bikes and a vast range of dedicated accessories and apparel, but also a web radio station broadcasting live three times a day.   Adding to the excitement of this 75th EICMA will be the official #ducati Corse riders, who wanted to see the new model range for themselves. Chaz Davies and Casey Stoner dropped in, as did all the #ducati MotoGP riders Michele Pirro, Danilo Petrucci, Jorge Lorenzo and Andrea Dovizioso before flying out directly from #eicma to Valencia where, at the weekend, they'll compete in the final deciding race for the MotoGP world championship title.

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