Press release
148KB
october 24, 2017 - Hublot
Big Bang "Calaveras"
HUBLOT'S CELEBRATION OF LIFE SIAR
Mexico | 17-19 October 2017
"By wearing a representation of a "calavera" on our wrist, we become aware of the fact that death is a part of life, and that every moment we are given must be enjoyed to the full; it is also a symbol of remembering life and a message of hope, which is very poignant in Mexico. At #hublot, we love the positive, vibrant attitude of the Día de los Muertos". Ricardo Guadalupe, CEO, Hublot
Hublot is paying tribute to the celebration of life by creating a #limitededition #bigbangcalaveras in 3 versions, with just 30 ceramic models, 20 steel models, and 10 red gold models being released. Embodying the positive attitude of the brand, the skull designed by #hublot is adorned with floral and carved motifs, engraved into the material like embroidery. The #bigbangcalaveras is an ode to freedom and to life!
The popularity of the skull motif, celebrated in contemporary art, design, and #fashion, extends beyond the realm of rockers and bad boys it bears a positive message of hope stands for change, rebirth, and life in all its guises.
As the 10th annual #siar Mexico opens its doors, #hublot is paying tribute to one of the most popular holidays in Mexico, "El Día de los Muertos", which translates to Day of the Dead. This holiday is a celebration recognised as part of world cultural heritage (UNESCO) since 2008. A tradition which focuses on gatherings of families and friends to pray for and remember #people who have died and help support their spiritual journey. This celebration may seem morbid but is in actual fact, a true celebration of life. An Aztec tradition, dating back more than three centuries, later influenced by both Spanish and Christian customs. A vibrant, joyful, and colourful celebration which, on the BIG BANG, takes the form of a "calavera" (the symbolic skull), the spirit of which imbues the watch from its dial to engraved bezel, all the way through to its stamped bracelet. 44 mm in diameter.
Hublot is bringing life itself to your wrist!
More information on the press release
316-ci-1410-rx-mex17-sd-hr-b
3507x4961, 5MB
316-ci-1410-rx-mex17-sd-hr-w
3507x4961, 5MB
316-px-4110-rx-mex17-sd-hr-b
3508x4961, 5MB
316-px-4110-rx-mex17-sd-hr-w
3508x4961, 5MB
316-sx-4310-rx-mex17-sd-hr-b
3508x4961, 5MB
316-sx-4310-rx-mex17-sd-hr-w
3508x4961, 5MB
big-bang-calaveras-2
6912x5184, 18MB
big-bang-calaveras-3
7216x5412, 21MB
big-bang-calaveras
6937x5203, 22MB
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