Lucasfilm announced today that it is teaming up with six of the world's most well-known brands—Christian Louboutin, General Mills, Nissan, Royal Philips, Verizon and VIZIO—for the launch of an extensive global promotional campaign in support of Star Wars: The Last Jedi, opening on December 15.
"Our promotional partners have come up with some very exciting, imaginative campaigns to support The Last Jedi, and we can't wait to share them with fans," says Lylle Breier, Sr. Vice President, Global Marketing Partnerships, Walt Disney Studios.
"This film will be blazing new ground in the Star Wars saga, and we feel our partners have designed some truly compelling experiences to match," says Lynwen Brennan, General Manager of Lucasfilm.
With their specific, custom-designed campaigns and innovative programs, the six internationally respected global brands complement the overall marketing campaign for the latest episode in the Star Wars Skywalker saga.
Related news |
||
Nissan's latest Star Wars-themed custom show vehicle lands on the Hollywood red carpet at the world premiere of "Solo: A Star Wars... |
Star Wars-themed television commercial highlights 2018 Nissan Rogue and its ProPILOT Assist feature that help guide pilots straigh... |
NASHVILLE, Tenn. – Nissan today unveiled a first-of-its-kind marketing experience with social video service Twitch as part of the... |
You might be interested in |
||
NASHVILLE, Tenn. – Fans can now take control of the Nissan-created "Star Wars:The Last Jedi"-inspired show vehicles using the ges... |
Today, Nissan unveiled six Star Wars-themed show vehicles at the Los Angeles Auto Show in celebration of the brand's ongoing colla... |
Vehicle shopping has never been more space age. Beginning in December, visitors to Nissan dealership showrooms nationwide can play... |
© Copyright 2024